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Clay Electric members asked for opinions in survey

KEYSTONE HEIGHTS -- Clay Electric will be gathering the opinions of its members beginning early this month. Around 2,100 copies of Clay Electric’s 2013 residential survey will be mailed this week.

In addition to the written survey, the co-op has also contracted with a telephone survey company to contact members. Members will not be contacted both ways. The telephone survey will begin Monday, April 8, and last five to seven days.

The results of the two surveys will help the co-op evaluate its services and communications efforts. This year’s written survey includes questions about political action committees, electronic communication and renewable energy.

“We believe it’s important to know what our members think about our programs and services,” said Communications Manager Wayne Mattox. “If you receive one of our mailed surveys, or receive a phone call from a survey company, we encourage you to participate. Members who receive a written survey should fill it out and mail it as soon as possible in the postage-paid envelope, which is addressed to Ulrich Research of Orange Park.”

The phone surveys are a new addition to Clay’s opinion-gathering effort. Conducting a phone survey will help Clay learn more about the opinions of members less inclined to respond to written surveys.

“The company will identify itself as conducting a phone survey on behalf of Clay Electric, and we encourage your cooperation,” Mattox said.

The phone survey should take about 7 to 12 minutes, with the calls primarily being made on weeknights from 5:30 to 8:45 p.m. Participants can request that someone from Clay Electric contact them regarding a specific issue or concern. All telephone interviews will be conducted by FGI Research, Inc., a large market research firm based in Chapel Hill, N.C. Professional telephone interviewers will identify themselves as calling on behalf of Clay Electric Cooperative. All telephone interviews will originate from Virginia Beach, Va.

If you should have a question about the co-op’s survey efforts, please call the Member Public Relations Department in Keystone Heights (352-473-8000 x8265).